Seven Secrets for Highly Effective Signs

The new ANSI standards for safety signs emphasize custom design. The standard suggests that you add an Action statement, consequences, a symbol, use mixed case and, in many situations, add emergency information. To make your signs and labels as effective as possible, follow these seven secrets. Click on the headings.

1. Emphasize Action Give the viewer instructions on how to avoid the hazard. Bias the sign towards action. Signs are really advertisements for safety. They need to be persuasive. 2. Use a Symbol Many people cannot read English. Many more cannot see clearly enough to read, even if they do understand English. A symbol provides a quick way to reinforce the safety message and broaden your audience. 3. Choose the Proper Header The header helps get the sign noticed. A warning, after all, should not be a wallflower.     5. Write in a Headline Style Use simple and direct words. Unfortunately, most people cannot read above the sixth grade level. Use active rather than passive verbs: "Wear Hard Hats" is better than "Hard Hats are Required". Avoid adverbs that are difficult to interpret: "Respond within one minute" is better than "Respond quickly." 6. Provide Emergency Info. Without a telephone number, lifesaving minutes can be lost. In a pinch, you don't want someone fumbling through the phone book to report an accident, a trespasser or a potentially dangerous situation. 4. Describe Hazards & Consequences You will die or get hurt if you ignore this warning! A safety message should tell you (1) why the situation is dangerous and (2) what will happen if you don't obey.   7. Choose the Right Material Installation and ordering costs are often more expensive than the sign itself. As a result, a durable sign always pays for itself with reduced labor.